
Artscape: POV
Project type:
Music and Arts Festival
Date
August 2025 - May 2026
Location
USC's McCarthy Quad, SOS Lawn, and Alumni Park
Description
Co-produced and overhauled USC’s largest immersive arts festival for its 2026 edition, serving 2,000+ guests across 3 venues, 2 stages, 10 performances, 9 immersive installations, 3 food vendors, 2 brand activations, and a photo booth. Directed an 8-person production team and managed a $130K+ budget across planning, programming, vendor coordination, fabrication, and on-site operations.
Led permitting and operations across 9 USC and Los Angeles agencies while coordinating financial sponsors, vendors, university partners, and 80+ creatives, translating creative needs into timelines, logistics, and deliverables. The overhaul grew attendance from 181 to 2,086 guests (+1,052%) year over year while reducing cost per attendee from $312 to $65 (-79%). Currently producing the festival’s 2027 edition.
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